In Google We Trust

October 15, 2009

This debate’s been rolling around the kind of armchair pundits that manage to litter a cover cube of newspapers (the literate one’s at least) followed by a page 12 boiler plate follow-up.  If the persons of issue weren’t also one of the best at what they do in the world it would never have seen the light of day.  That’s what you get for being better than everyone else, trivial scrutiny and juvenile envy.  Of course we’re certain you noticed our cheerleading on your way to this page, so clearly we’re big fans of Google.  But we’ll chime in just to draw a line in the sand.

We’re also gonna save those of you that nurse at the teat of pedestrian controversy, by being contrarian slackers, the trouble of actually learning/understanding anything by putting our position right up front.  This way your preference for short-sighted (blind really) heckling with a healthy helping of forlorn rhetoric about hindsight’s clarity will have something to help you mask your ignorance.

Here it is. Why shouldn’t a company like Google (like Universities) be allowed to accumulate literary material that can be withdrawn and reviewed by individuals?  You know, like a library.

Now those 2 minute 30 second copulators that are gonna rip through this new post and feel all kinds of couth for abiding by peer pressure, cowardice and idiocy will have something to gossip about.  Those of you that actually have a rational fear of a self-administered lobotomy can read on and at least stretch your intellectual legs a little.

Now here’s the real gripe. People in and around the publishing business have been bitching about Google’s attempt to digitize books for delivery through their online nexus of offerings.  Maybe they’re afraid of a future where they wont be able to overcharge for e-books.  Perhaps they fear being exposed as an unnecessary strain on what’s proven to be a very convoluted economy. But let’s start by taking a look into the recent past to get a sense of how things in the near future might shape up.

For the sake of perspective a musician has to go through a great deal of production just to prepare their craft for consumption.  Then they throw their hat into the iTunes arena where words like ‘baby’, ‘ooh’ and ‘yeah-yeah’ carry no genre relevance, no searchable cache and no trait distinctions.

Remember how record companies bitched about social progress, intellect and iTunes.  In this case, as they often do, Google sorted out their priorities first.  They initiated their intent by beginning with digitizing those prints that were in jeopardy of becoming obscured.  Known as orphaned and out-of-print books, Google chose to put their values at the head of their efforts.  We realize that with capitalistic gouging being the conventional approach of modern business this would seem like a sly ploy put on by this big business.  In a landscape of endless malfeasances performed by Corporate Am’everywhere a captain of industry like Google would appear to be appeasing political correctness in the pursuit of mass media hegemony.  Left to any other outfit Google’s interest in putting efficacy ahead of domination would look like pure campaign savvy.  But then again Google is unparalleled in ‘most everything they’ve done thus far.  But successes aside on of the simple facts of this particular matter is that everyone’s stream of consciousness lives and dies by Google.  On average 58.7 percent of everyone’s online experience is spent within or passing through a Google environment.  What that also implies is that more than half of people’s reason for going online at all is to use Google, in one form or another, to encourage better experiences.

Part of the argument lies in Google’s sheer determination. Any idiot can go crazy with a fistful of dimes in a library like some divorcee in a strip club, but Google has built a framework of superior utilities before trying to roll their capital into what amounts to an assault on the incumbent tyrants of print media distribution.  So we at Sugar Stock say, “In Google We Trust”.  If their gonna put in the computing talent to create such superior environments; volunteering the pure sweat equity and expense to accumulate a collection of searchable culture then we should all share a moment of silence for the people who will be forgoing sex on our behalf. No – that doesn’t include those of you who just can’t get it up (gals included) for other reasons. Get reimbursed for your cultist penance elsewhere.

Aside from the generic arguments that any dimwit could use as a soapbox we’re sure that if the big brains at Google wanted to they could drag this assorted material, page by page, from the recessed annals of subjectively miscreant web pages (Sugar Stock included) only to consolidate it into a comprehensive, and synonymously original, form they could.  The simple fact that they’re interested in being overly conscientious about the value of creating a direct digitization of the original works is both admirable and honorable.

Of course there’s another side to this.  What else could Google have done?  They are without question the most capable media company in the world.   What would stop them from just being the VOC of book publishing?  We’ll be happy to assure you that nothing would and perhaps nothing should.  Not because they’re plying media for their own devices but because collective mass media’s homogenesis is our (the consumptionist’s) chosen and inevitable trait.

Frankly, and most frequently, the type of twit that bitches about these sort of concerns are both speaking out of their school and beyond their depth. They’re made up of gaggles of leeches that hope to bilk billions out of the pockets of consumers and creatives with the guile of agents, lawyers and the hard-cover to soft-cover premiums of mega publishers.  They should all be happy that Google even seems willing to keep them in the loop at all.

Now standard corporate practice in these affairs would be, and has alleged to be, to throw a few limp-wristed lawsuits of the anti-trust variety their way.  The hope would be that Google would cower in the fear of being shutdown.  But since that would be like putting a sanction on breath it’s rather unlikely.

We challenge any of you to find another company, or country for that matter, that can cram every book ever published into a building smaller than three soccer stadiums. Then the real work would begin ’cause they’d then have to fly us all there and back for next to nothing so that we can peruse their entire catalogue over ‘noon tea.  Now if some country wants to devote their entire GDI to such an auspicious and relentless pursuit then great.  Otherwise leave Google alone and save your bitching for real problems.

Pull up a chair, make a deal and hope you can keep up.